As a luxury women's leather goods brand with a difference, MR CHRISTIAN understands the importance of sustainable luxury in today's world. We believe that being truly sustainable means integrating environmental, economic, and social issues into our business operations. While many companies claim to be sustainable, they often only meet one-third of this definition.
The concept of sustainability has unfortunately been diluted in the communications marketplace, with the term "sustainable" being thrown around solely in reference to environmental issues. However, focusing on the environmental side is indeed a good starting point for building a sustainable brand.
Examples of sustainability initiatives include the development of sustainable products and services, the creation of positions within the company with sustainability in the title , and the publication of sustainability reports and brand metrics. This trend is deeply rooted, with 88% of business school students considering environmental and social issues as business priorities.
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Furthermore, a growing number of first-time entrepreneurs are basing their companies on environmental protection, leading to promising start-ups that focus on durable, eco-friendly, and recycled products. MR CHRISTIAN is not different in this regard as it's the founding benchmark and principles for our Brand.
However, true sustainability must come from the heart. a want, need and desire to be different than the rest. To do it from a place of meaning, informed moral compass and because we know the issues that need attention.
On the other end of the spectrum, we find businesses created by environmentally conscious individuals. Many of these companies have emerged from founders taking drastic steps, such as quitting their jobs to pursue a cause. The rise of environmentally and socially conscious companies is truly inspiring. This certainly was the direction MR CHRISTIAN took, fed up with the norms and the status quo.
Consumers are now more ready than ever to embrace sustainable brands. These consumers are drawn to brands that promote pro-social messages, employ sustainable manufacturing practices, and uphold ethical business standards. According to Nielsen's 2015 Global Corporate Sustainability Report, 66% of consumers would spend more on a product from a sustainable brand, with millennials accounting for up to 73% of this group.
Lastly, it is important to understand that sustainability encompasses more than just environmental care. It involves three significant aspects: environmental, economic, and social. To develop a true sustainability strategy, all three dimensions must be taken into consideration. As a brand, MR CHRISTIAN is proud to embrace this comprehensive approach to sustainability and be part of the change.
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